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Using AI to Improve Customer Experience in Healthcare
Artificial Intelligence (AI) has the potential to revolutionize the healthcare industry by providing more personalized and efficient care to patients. The integration of AI technology into healthcare can help improve the customer journey by streamlining processes, reducing wait times, and providing more personalized experiences. One area where AI has the
Using AI in Digital Marketing
Artificial Intelligence (AI) is rapidly becoming a central aspect in the digital marketing world. It has evolved far beyond 60’s sci-fi and futuristic robots, and is now being leveraged by organizations for cutting-edge applications. AI is all about creating intelligent machines that mimic human behavior and respond to customer needs.
Coronavirus is Changing Consumer Behaviour – Businesses need to go Digital
The coronavirus, or COVID-19, is a continuing threat in the world for people and their businesses. At the time of writing, the pandemic has resulted in 523,163 confirmed cases of COVID-19 and 23,639 deaths globally. It is increasing exponentially, doubling approximately every 4 days. Given its spread around the world,
Generation Digital Marketing
In a previous post we described how consumers are becoming digital first. These connected customers interact with brands in various ways, from social accounts and user forums to website navigation and mobile app usage. As an anchor of customer experience, digital is driving outcomes and influencing purchasing. Consumers of all
The Connected Customer
Digital, through a number of technology touchpoints is redefining how different generations interact with Brands. Consider that of a global population of 7.68 billion people, there are 5.11 billion unique mobile users, 4.39 billion internet users and 3.48 billion active social media users! In 2018, there were 1.79 billion digital
Offline & Online Touchpoints
What online and offline touchpoints should you consider to deliver excellent customer experiences? In an earlier article, we showed how journey mapping can help identify the key digital touchpoints desired by customers. By going through the general customer journey stages of awareness, consideration, purchase, experience and loyalty, it’s easy to
Using AI to Improve Customer Experience in Healthcare
Artificial Intelligence (AI) has the potential to revolutionize the healthcare industry by providing more personalized and efficient care to patients. The integration of AI technology into healthcare can help improve the customer journey by streamlining processes, reducing wait times, and providing more personalized experiences. One area where AI has the
Using AI in Digital Marketing
Artificial Intelligence (AI) is rapidly becoming a central aspect in the digital marketing world. It has evolved far beyond 60’s sci-fi and futuristic robots, and is now being leveraged by organizations for cutting-edge applications. AI is all about creating intelligent machines that mimic human behavior and respond to customer needs.
Coronavirus is Changing Consumer Behaviour – Businesses need to go Digital
The coronavirus, or COVID-19, is a continuing threat in the world for people and their businesses. At the time of writing, the pandemic has resulted in 523,163 confirmed cases of COVID-19 and 23,639 deaths globally. It is increasing exponentially, doubling approximately every 4 days. Given its spread around the world,
Generation Digital Marketing
In a previous post we described how consumers are becoming digital first. These connected customers interact with brands in various ways, from social accounts and user forums to website navigation and mobile app usage. As an anchor of customer experience, digital is driving outcomes and influencing purchasing. Consumers of all
The Connected Customer
Digital, through a number of technology touchpoints is redefining how different generations interact with Brands. Consider that of a global population of 7.68 billion people, there are 5.11 billion unique mobile users, 4.39 billion internet users and 3.48 billion active social media users! In 2018, there were 1.79 billion digital
Offline & Online Touchpoints
What online and offline touchpoints should you consider to deliver excellent customer experiences? In an earlier article, we showed how journey mapping can help identify the key digital touchpoints desired by customers. By going through the general customer journey stages of awareness, consideration, purchase, experience and loyalty, it’s easy to
